CHILLER NETWORK REBRANDING
Client: NBC Universal
Date: January 2011
Role: Concept, design, direction, animation
Format: HD 1080p, print
Info:
Onesize rebranded Chiller, a fresh tv network dedicated to the horror and thiller genre.
Quote from the actual brief: "We need to tap into the mainstream with a stylish, high-quality, exciting persona that announces who we are and sets us up for future growth."
Avoiding horror-stereotype-styles like blood, gore, splatter, monsters, darkness and violence, gave us the idea to get inspired by the supernatural and base the concept of the redesign on "It's not what you think it is.."
Deliverables included a new brand logo, idents, bugs, menus, complete graphics system, style guide.. etc.
