G4 | CONSUMER ELECTRONICS SHOW 2009
Client: G4TV networks
Date: August 2008
Role: Concept
Format: NTSC Widescreen
Info: 3 Pitched Design-Treatments for the Consumer Electronics Show 2009 which will be broadcasted on G4 TV.
TREATMENT 1: SHELLS
CES is the sum of all consumer technology and
development, including all it's history. "A little history in
technology" is the tag line behind this concept. In this
case, the concept of "layering" technology will be visible throughout
the whole package.
TREATMENT 2: SILHOUETTE
As robots, are still the ultimate symbol of hi-tech machines and electronics we choose to work with robot arms. We see some light in the far distance. Suddenly we see silhouettes of 2 robot arms working on something.They weld, hammer, fold, blow... etc. All the movements are extremely fast. Sparks and flashes all over! As we close in with the camera, we see that they are working on the CES logo.Throughout the whole package, the robot arm(s) will be playing an important role.
TREATMENT 3: NANO
We take a look "inside" current technology; the kitchen of nano technology. What we see is live-action footage of laboratories combined with hi-tech info-graphics. Something is cooking. Research- and testingmachines are in motion.. calculating.. buzzing... zooming. Along with the machines' motion the graphics are in synchronised motion and growing. We finally zoom out and become aware of the level of scale we were observing on. The whole look and feel of the CES package is build upon the hi-tech info-graphics.